How To Gain The Trust Of Your Joint Venture Marketing Partner

5 Tips On How To Gain The Trust Of Your Joint Venture Marketing Partner

Unless you are fortunate enough to have a joint venture marketing partner or friend, who you have known for some considerable period of time and worked together in the past, there will always be a period of time getting to know each other at the start of any new joint venture marketing collaboration.

The following details are some very straightforward and useful tips on how you can make sure this period of time is as short as possible, so you can get down to the business in hand and work together.


1. Be open

One of the quickest ways to kill off any joint venture partnership is to display traits that make the other party think you are withholding something important from them. Be open with your joint venture partner from the outset and things are sure to start off right. Keep in mind however, that being open does not equal full disclosure. If you have sensitive or important information that you do not want to disclose to your JV partner until you have become more friendly and trusting with each other – then don’t. But, you do not need to keep this a secret. Simply tell your joint venture marketing partner that you have information that, at this time, you do not want to disclose. You may well find that your partner feels the same way about their information and appreciates your honesty in this matter.

2. Be honest

The problem with telling a lie is that you have to have a great memory if you want to pull it off. Unfortunately most of us are unable to do this. Consequently we get caught lying. One thing that is sure to kill off any trust you build up with your joint venture marketing partner is if you get caught lying to them. This goes double if the lie has anything directly related to do with the business of the joint venture partnership.

3. Give references

It is unlikely that someone is going to take your word at face value. If you doubt that, think how many times you’ve said “I’m an honest chap”, only to be met by a grin. If you want to impress someone with your honesty and expertise, the simplest way you can do this is to provide them with verifiable references that they can independently check-out. Once done, you will find a deeper bond of trust from your joint venture marketing partner. Likewise, do not be offended if your JV partner asks you to provide him with some references he can check.

4. Get a respected name

One of the fastest ways to get your joint venture marketing partner to trust you is to get a well respected name in your niche area. You can do this in a number of different ways. One way would be to get good press coverage about your business. Another way would be to join an internet chat forum and share freely of your knowledge. Regardless of how you do this, if you are well-known in your area, it is far more likely your joint venture marketing partner is going to be more trusting of you and your business.

5. Treat each other as equals

In most partnership relationships one partner like to try and take control over the other partner. At times this may include role reversal. But in most cases one is the more dominate. Nonetheless, this also leads to certain jealous emotions. To avoid any animosity between you and your joint venture marketing partner, always make sure you treat your JV partner as your equal.