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Analytic solutions of Datanautics
Datanautics is a leading provider of analytic solutions that
help companies effectively use the Internet to build long-term
customer relationships. It captures the consumer's
decision-making process and providing a clear picture of
customer behavior. This software provides the data that helps in
making the right decisions which improve customer loyalty that
automatically helps the company. With the help of Datanautics
solutions the companies can convert complex data into useful
information. This software helps in increasing the effectiveness
of internet marketing, improve websites that satisfy customers
and helps in building good relationships with customers. The
solutions help companies to acquire online the customer
intelligence necessary to make precise business decisions. These
solutions help enterprises in the improvement of their return on
investment efficiency. These solutions provide maximum data
security and flexibility in operations and it provide tools to
integrate both online and offline data. The company provides
different products like
a. G2 platform
b Remote Management
c Insight 5
G2 Platform Tracking Software
It is a internet analytic solution for enterprise class that
provides companies with a complete view of their internet
channel . It helps the executives and managers to understand,
influence, and act to on-line customer behavior. This software
also helps in making business decisions about the Internet
strategy and operations. It also has technologies for data
collection, processing, analysis, and reporting to provide good
performance, accuracy, and flexibility. It provides businesses
with a complete evaluation of their internet operations by
integrating the data from different sources. Understanding the
customer goals and online behavior is very important for
company's success. This software is simple which gather
information on client site and used it for improvement of online
effectiveness. This software is not limited to certain
operations but provide complete information of customer
intention which helps in making the right investments which
helps in decreasing the costs and increase the profit. This
software has lots of benefits, features like
1. EBusiness Benefits - The G2 platform has lots tools to
keep track of key performance indicators and integration of
online and offline data which helps in generating more profits.
Use this software for
a. Enhance E-commerce revenue opportunities- If the conversion
rate of the e-commerce site is very less in that case this
software can make the impact by understanding the what are the
areas of visitor interest and analyzing the visitors behavior.
The G2 platform has tools to correlate Web site improvements and
the impact on commerce transactions, deliver visitor
segmentation, tie shopping cart and sales to product category
placements and analyze the sales process.
b. Market across online and offline channels- Most of the
customers interested in integrated channels that's online and
offline but there is more complexity in cross channels because
these are more expensive. So this platform is suited to develop,
test and measure marketing campaigns and sales promotions for
cross-channel online and offline customer behavior, analyze site
navigation paths and examine different path scenarios to remove
bottlenecks for key browsing, shopping and checkout processes
and assess the effectiveness of your site search capabilities.
c. Streamline call centre and support costs- Most of the
companies move most of their customer support activities onto
the web so this software is essential to map resources for site
improvements to high traffic and high value customer areas of
the site, correlate online self service and offline call center
volumes to site changes, develop, test and measure support and
newsletter subscription campaigns that promote the self service
capabilities of the Web site, highlight key customer support
information and downloads and track impact on new support cases.
2. Product Features - This software provides true
analytical results as compared to other competitors and has
important features like drill-down, drill-through, detailed
visitor path analysis and broad access allow all of the
important people to pose questions, revealing important
relationships within your data and you can get answers also
quickly which let you know about the
customer needs and helps in
outplaying the competitors.
a Complete and accurate data=Precise decision making- This
software provides complete and accurate data which helps you in
making the right decisions. The G2 Collector has data collection
capabilities like network collector technology captures accurate
data about customer experience and site performance, web server
collectors import data from Web server logs, universal
collectors helps you to customize data collection to meet your
specific needs. The complete and accurate data gives you the
knowledge of your actual customer behavior which helps in taking
the right decisions.
b. Rapid, Relevant analysis= Precise response to customers
behavior- Customer loyalty and profitability can be increased if
you understand and rapidly respond to customer's online
behavior. The G2 analyzer converts the bunch of complex raw data
generated from internet activity into organized data sets that
map to your business rules and processes. The G2 software helps
professionals in your company to efficiently access information
about customer behavior, perform close analysis to gain the
insight needed, and respond quickly with strategic decisions.
c. Enterprise class technology= Solutions for business growth-
This software provides solutions according to the changing needs
and size of the business.
3. Scalable performance- The G2 software handles the
large volume of complex internet data and generates reports
according to your business needs and its flexibility helps you
in cut down the data according to the your business needs.
a. Unparallel data collection capabilities - G2 Platform to
transform large data sources into powerful eBusiness metrics
that can be used to analyze Web and cross-channel visitor
activity. The G2 Platform excels at handling disparate data
sources including
i Web Application Data using Parameter Tagging-ecommerce
transactional data, Web applications data, and site detail data
ii. Network Packets-comprehensive coverage of Web site traffic
iii. Server Log Files-additional server components and detailed
SSL sessions
iv. Cookies and Profile Identifiers-unique visitor and profile
connection information
v. External Customer and Enterprise Data-database extracts of
customer profile and transactional history data
vi. Metadata Mappings and Label Lookups-ID to label mappings
providing greater business context to Web and Cross-channel
Analytics reporting
vii. Data Cleansing using Rules-based Conversion-exception
handling and advanced filtering
b. Powerful analytics capabilities for your business- The G2
scalable rules engine allows you to generate answers to your
hard questions using complex data of your site visitor with your
different ecommerce, customer relationship, and other enterprise
data sets. The resulting analytics provides powerful:
i. Online analytical processing reporting -
ii. Richer Analytics framework- extensible analysis with your
enterprise data
iii. Scenario-based Path Analysis - enables you to map out the
preferred navigational path and determine where the bottlenecks
and drop off points are on your site
c. Flexible and rich detail reporting- Once your data is
transformed by the rules engine, you can use this software set
of reports or the custom report generator to extract business
and site intelligence from your data. A rich set of reports in
G2 Platform includes
i. Detailed Scenario-based Path Reports Analysis -to provide
snapshots of different visitor navigation paths across any
process or event
ii. Impressive Sales Funnel Reporting- detailing areas for site
improvement to increase your sales conversions
iii. Search Engine Tracking and Partner Reports- to track
referral traffic and your search engine optimization and
sponsored link marketing.
iv. Over 300 canned reports available
v. More than 200 online Web Analytic metrics vi. Easy to use
report generators- to construct your own custom reports vii.
Powerful customization tools
d. Enterprise- scale performance and reliability- This software
provides solutions according to the changing needs and size of
the business
This article is sponsored: www.softwarereviewblog.com
About the author:
Working on softwarereview blog
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