Search
Recommended Products
Related Links


 

 

Informative Articles

Benefits of guidebooks
Being prepared for a trip gives you a better chance to enjoy your upcoming trip even before you head out the door. In most countries there are tourist information services that can provide you with guide books, as well as a great variety of...

Boost Sales By Making Your Ebooks More “Real”
While you can't give back the entire experience of buying a traditional book, you can help to alleviate many of the "missing" elements. When you do so, you'll make buying your ebook comfortable and enjoyable for the customer and escalate...

How To Build Profitable Mini Sites To Sell eBooks, Software or Physical Goods
Mini sites are highly powerful sales tools to promote and sell products be it digital like ebooks and software or physical goods like hardcover books. Mini sites are usually comprised of 5-10 pages and its main purpose is to make a sale. As...

Viral Marketing Tips: Ebooks
A great way to promote your site is to produce an electronic book. This viral marketing technique is actually very clever. You produce the book, then allow others to distribute it without charging them anything from their own sites and ezines. So...

Why Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of...

 
Google
Sell 100,000 eBooks by letting it be read for free?


Did you know that if just one person goes into a library and asks for your eBook and if it is listed in the librarians’ catalogs, then the library will buy a copy of your eBook in order to lend out.

And did you know that it only takes just one library purchase for your eBook to be given a Machine Readable Catalog record (MARC), which then makes your eBook even more noticeable and accessible to all other libraries.

In the US, there are over 100,000 libraries – 16,421 public libraries and 93,861 school libraries that could buy in your eBook. And you don’t have to be based in the US to have your eBook included in the US library system.

Why is this new idea a clever marketing strategy?


  • your marketing efforts directed to telling people how they can get to read your book for free will draw significant interest and traffic to your website

  • through a sales page included in your eBook, you can offer the library reader an opportunity for them to own their own copy, which gives you the possibility of multiple sales for every library purchase - you could even include an affiliate program for even greater sales opportunities

  • on your website telling people how to get a free read of your eBook, you will also be selling copies to those people that just have to download it ‘now’ – the fact that they have a choice increases sales. Here is an example - www.compacturl.com/zgdw.

  • do you need to offer a money-back guarantee when people have the choice to read it for free first before making a purchase

  • you can legitimately use the word ‘free’ in your promotions – e.g. Google Adwords editorial review panel have accepted the library


    strategy as a legitimate use of the word ‘free’ and will allow this word in their ads, which drives more traffic

  • your eBook being available through the public library system gives your eBook invaluable credibility as an authority in the particular genre in which you specialize

  • you can write articles for publication in newsletters and ezines promoting your free eBook that will now not be rejected as blatant advertising

  • if you use eBay to sell your eBook you can use your ‘About Me’ page to tell people how they can get it for free if they weren’t successful in the auction – completely within eBay rules

  • libraries are often interested in having authors nights where you can give a short talk about your eBook – this can lead to you being invited to address larger audiences where you could also sell CD-rom versions of your eBook


These are just a few ideas for getting more promotion.

This free report also gives useful advice on how to secure your eBook against unauthorized copying, how to improve your search engine rankings, how to use ClickBank for multiple affiliates, and if you sell eBooks via eBay, how to automatically deliver your eBooks to your customers without any manual intervention.

All this information is in a new free report that is available for immediate download from http://www.masonbooks.com/cbfree.

Hugh McFarland is the author of the popular niche eBook 'Freemasonry Inside-Out' which is now available for borrowing from public libraries across America. This report explains how he achieved this. See: http://www.masonbooks.com for details.