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Informative Articles

Do You Really Need A Website To Succeed
Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town. Jonathan is a graphics artist who settled in a mountain resort community after he left college. He would like to start a...

Greasing the Path to Success: Finding the Confidence to Step Up to Key Moments
Whether it’s making a prospecting call to a promising business contact, giving an informal “elevator speech” to a networking group, or attempting to close a transaction, there are certain key moments when putting your best-dressed foot forward...

If You Know These 5 Wealth Secrets Then You Are Probably Already A Millionaire
Wealth Secret 1 - Decide Your Outcome Right Now. Unless you are incredibly lucky you will not be successful straight away. In fact you will inevitably face many challenges which will test your character. One way of overcoming these challenges...

Making Your Purpose Your Business, Step#2
Step#2 Getting From Point A to Point B In my previous article, Step 1, we discussed the many responsibilities we have as mothers, wives, and business women. Your challenge for the month was to research where your passion lies. Based on your...

The Wisdom of the River : Lessons Learned
Over the past few years I have watched the popularity of whitewater rafting grip the vacation market. "Strange", I thought. "Why would floating down a river become such a hotly contested vacation destination?" Today, I understand this phenomena...

 
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Networking Events Success for your Business - Top Ten Reasons to Attend

1. Make new connections, meet new people.

The more people you meet, the more referrals you are likely to get and most successful businesses are built on referrals. It's not what you know but who you know that counts ...or to be more precise, it's not even who you know, but who knows you that really counts!

2. Experience the networking phenomenon and get into the swing of things.

It's the cool thing to do! Networking is the "in" way to do business, whether locally or online.

3. Identify potential new clients & customers, and those who can refer you to them.

By getting out there and talking to people you can come up with totally new ideas for potential clients, targets markets you hadn't thought of and people who are willing to let you use their name to get you through the door.

4. Discover how people in other businesses are getting business, and adapt it to your own.

By hearing how other people operate, you can get great ideas for changes, expansions even new directions for your own business. They don't have to be competitors to be a source of inspiration - often they can be in completely different businesses.

5. Get ideas for potential joint ventures and joint venture partners.

Strategic Alliance and Joint Ventures can be very successful for your business. By meeting lots of people you hear and come up with new ideas for how you can work with others, how your business can be complementary to another in a way you had not thought of before. Open you mind to alliances and you'll be surprised how many opportunities you can find.

6. Discover new products and services your have been looking for.

Need an accountant, marketer, web designer? Need insurance, a new vehicle, a warehouse? Whatever you are


looking for, if you network enough the chances are you will find someone who can provide what you're looking for, or give you a referral to someone else who can.

7. Practice your 30 second introduction.

Most entrepreneurs know about being able to present their business effectively in 30 seconds, but most make a miserable job of actually doing it! Develop your "Elevator Speech", practice it, then get out there and deliver it to a few new contacts. If they immediately understand what you do and ask questions, you've got a winner. If not .. back to the drawing board.

8. Find others who've been in business longer and are willing to share how they did it, giving you valuable tips.

Successful business people are usually secure enough to be willing to share tips as to how they got where they are. Listen and learn. There's no point in reinventing the wheel!

9. Make great new friends who have the entrepreneurial spirit you love. Entrepreneurs have a very different energy. If you are truly an entrepreneur in spirit yourself, you will enjoy mixing with others who are similar.

10. Perfect your "mingling" skills till it become second nature.

So many people say they dislike networking, but once you become a master at the art, it becomes fun. It's just like anything else... riding a bike wasn't much fun when you kept falling off, but once you perfected it and could go racing down hills at top speed it became a joy. Networking can be a joy too once you're good at it (and ANYONE can become good with enough practice.)

About the author:

Fiona MacKay Young is a Business Startup & Career Coach. http://fiona-online.com/ offers Career Coaching Services specializing in Workplace Reentry and new Business Startup.