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How Streaming Media is Similar to Both a Phone and a TV
Do you own one of those cool video phones that let people see each other while they talk? You know, those gadgets that we have been talking about for over 25 years? No, neither do I. Where are these devices? One could say that our current...

How to Capture Streaming Audio
Streaming audio is all over the web these days. There are live radio broadcasts, video and audio streams, and many music vendors use streaming audio as samples of their products. You can listen to the song, but unless you buy it, it can’t be stored...

Increasing sales by adding streaming audio to your site for Free
If you have noticed, a lot of sites these days add streaming audio to their sites. Those ubiquitous buttons that resemble little orbs with the play symbol on them? I'm sure you must have seen them. A lot of marketers these days allow their site...

STREAMING MEDIA - Leveling the Playing Field for Small Business - Part II
In part I of this series, I discussed streaming audio which is the most mature of the streaming techniques. (If you missed it, see http://www.wbcimaging.com/articles/audio_articles.htm). Just as surely as television followed radio, the rapid...

Streaming Real Audio from your Website
Streaming Real Audio files from your website is easier than you might think. The first thing you'll need, of course, is a Real Audio file. Real Audio files are created with a program called "Real Producer" which is available on the RealNetwoks...

 
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Add Streaming Audio To Your Website

Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele. You can also add streaming audio to your newsletter or blog for a personal touch that will keep the interest of your readers and subscribers.

Streaming audio can be used in welcome messages placed on the first page of your web site. Adding a personal welcome message to your readers and explaining some of the features they can explore on your web site is an excellent way to enhance the experience of the customer. You may also want to add streaming audio to your web site in the form of testimonials from satisfied customers. Most computer users have the capability to hear audio messages and will find it a refreshing change from monotonous text


that may or may not hold their interest. Your newsletter or blog will benefit from the use of streaming audio as well. You may want to add a new helpful tip in audio form each day to your blog, or include audio product updates in your newsletter.

Adding streaming audio to your web site, newsletter, or blog is no longer a frivolous addition. It is not difficult or expensive to add audio to your web site and you will find that your customers enjoy this new feature. The audio content should be conversational and pleasant, and sound as natural as possible. You can write down the topics and points you would like to cover in your streaming audio message, but record your message as if you were speaking to friends and family. Adding streaming audio to your web site, newsletter, or blog is the perfect way to give your customers a personal message that will give them confidence in your sincerity and integrity.

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