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5 Deadly Viral Ebook Marketing Mistakes and How to Avoid Them
Creating a viral ebook marketing campaign can be one of the easiest and most effective ways to promote your product or website.
Before you begin writing your viral ebook, you need to know the 5 most common mistakes that can cost you time and...
How To Use Viral Marketing Tools To Explode Your Ezine List!
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> How To Use Viral Marketing Tools To Explode Your Ezine Subscriber List! By Bret Forster / ProfitAvenue.com >>>>>>>>>>>>>>>>>>>>>>>>>>>>>> I’m sure that most online marketers agree that successful online...
Popular Viral Marketing Techniques
Viral Marketing is all about giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own clients, prospects,...
Refine Your Company's eNewsletter to Increase Its Viral Potential
Just as your business can't be everything to everybody, you should structure your company's enewsletter following the same rule. It is your most powerful PR and marketing tool. Unleash its viral potential by providing your readers with...
Using Anchor Text Optimization In Your Article Viral Marketing Campaign
What is Anchor Text Optimization? Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. in your article). Here's an example of anchor text optimization: Articles for Ezines . Putting your keywords into the anchor...
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Refine Your Company's eNewsletter to Increase Its Viral Potential
Just as your business can't be everything to everybody, you should
structure your company's enewsletter following the same rule. It is
your most powerful PR and marketing tool. Unleash its viral potential
by providing your readers with information worth passing on to their
collegues. I recently gave my enewsletter a makeover. Give your
publication one by following these simple tips:
~ Relaunch it to create a buzz.
~ Give it a striking new name.
~ Refocus the content to reflect the products and services that your
company provides.
~ Write short problem solving articles that feature your products and
services to demonstrate their usefulness.
~ Provide powerful supplemental resources and tips that enhance the
usefulness of your products and services.
~ Eliminate unnecessary ads. Your publication's main purpose is to
promote YOUR business. Subscribers should not have to scroll through
~ 3 or more ads to read your publication's content. It is total turn
off.
~ Create a "What's New" section. Inform your subscribers about your
new products, services and company events. Create news to keep your
subscribers excited.
~ Create a special discount or free trial offer every month. Set a 5
to 7 day deadline to redeem it to encourage quick action.
Business Worksheet for Refine Your Company's eNewsletter to Increase
Its Viral Potential
1.] Date for your enewsletter
relaunch.
2.] Think of a new name for your enewsletter.
3.] What problem(s) does your business solve for your clients?
4.] Create at least 4 powerful headlines to showcase the main
articles for your upcoming issues. Tip: Use a question for your
headline - Do YOU Need A PR Makeover To Make YOURSELF Newsworthy?
5.] Make a list of unique resource information your target audience
would find useful. Example: PR Savvy Female Entrepreneur
(www.womensnewsbureau.com/PRenewsletter.htm), a monthly enewsletter
published by the Women's News Bureau, provides a list of special
days, weeks, and months businesswomen can incorporate into their
press releases to make them newsworthy.
6.] Think of special discounts or trial offers for each of your
products and service that you can offer to your subscribers. Remember
that they have to be exciting enough for them to pass your newsletter
on their business associates.
Everyone loves to be in the spotlight. Showcase one of your clients
every month. Introduce a staff member to highlight their expertise.
About the Author
Jerrilynn B. Thomas, owner of the Women's News Bureau
(www.womensnewsbureau.com) and Women's Media Desk
(www.womensmediadesk.com), specializes in PR makeovers. If you would
like a PR makeover to make yourself more newsworthy, contact her at
jerrilynnb@womensnewsbureau.com . Businesswomen are invited to
submit their news and articles to the Women's Media Desk.
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