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Informative Articles

How to find out how well is your website doing?
You have website. You may have built it yourself or may have hired a proffessional to do the job for you. Now that its up on the net, you would like to know how well is it doing and what are the ways to find it out. We will start from the scratch....

Is Your Websites Link Directory Even Worth Having?
A reciprocal link directory if a vital part of having a good Google page rank. However there are ways to make it a useful and important part of your website for reasons other than a high ranking in the Google directory. Lets face it,...

Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps
If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further...

Niche web sites do not have to be small.
I've been marketing for a long time now and I have seen a disturbing trend with niche web sites. Many e-books and so called experts are advocating that you should have a mini-site to promote your affiliate products or digital delivery goods. Well,...

Web Design for Ecommerce
Your website is your tool for showing the online community an image of your Drop Ship retail business. Whether or not your business succeeds depends heavily on your website. If your website design is user-friendly, more visitors will purchase your...

 
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Promoting Your Website Offline

Business people spend thousands of dollars promoting their website online. But many of them neglect a simple and basic technique that doesn't cost a thing: Use the materials you already have to advertise your website. Here are some things you can do:

  • Add your URL to all your preprinted materials, including



    • billing statements

    • letterhead

    • business cards

    • brochures

    • fliers

    • print newsletters

    • ads


  • Send out announcements


  • A new or revamped website is a good excuse to send a mailing to customers and prospects.


    Mail out a postcard or flyer announcing your URL. Offer special incentives to people
    who go to the site.


  • Send out special "internet only" special offers with your sale mailings.

  • Or offer a free item, such as a pen or a Tshirt to people who visit the site.


  • Talk about your website.



  • Let people know it's there. Frequently, it's easier to remember a URL than a phone


    number. Tell people they can find your address or phone number on the website (and make sure it's there!)


  • Use it in your ads.

  • Instead of repeating your phone number three times and hoping people listening to your radio ad will memorize it, give your URL.


The advantages of doing these things are many. Not only do you promote your website, you also give your company credibility and visibility. And you give your customers a way to interact with you even when they're not in your shop or office.


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For more ways to promote your website, visit the author's website at Having My Own Website: Getting Traffic

For professional website design and programming, please visit Aunt Reenee's Websites
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About the Author

Web developer and President of Aunt Reenee's Websites, Irene Herz is the author of a Free Guide to Setting up a Website